“The Middle East is only around 0.2 percent of our turnover, so it's really a very small part of our sales. We know that some shops have removed our products from their shelves, but it's not a general picture; some have and some have not.”
“We have never marketed ourselves as a Danish product, we see ourselves as an international brand. You can ask Americans who think it is American, ask Germans who think it's German - many people don't know that it's Danish.”
“It's a small market for us with much less than one percent of total sales and we have no sales offices or subsidiaries, so it's difficult to get a real picture.”
“We feel that the message of this poster can be interpreted as if we are a racist company. I don't know if that's what's intended, but it's definitely one way of interpreting it.”
