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Carolyn McCall quotes

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    I Like this quote I dislike this quote“[Because advertisements generally cost less in tabloids than in broadsheets, the paper has focused on convincing potential skeptics of the format's benefits, said Carolyn McCall, chief executive of Guardian Newspapers.] We must have seen 600 clients and agencies before we launched the paper, ... We talked them through it - the vision, why it was so important, the design, the layout, how the ads looked - and every single media company has bought ads at the same value as before.”

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    I Like this quote I dislike this quote“Our September ABC is a very strong performance which has exceeded our expectations.”

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    I Like this quote I dislike this quote“Two weeks ago we celebrated the highest ever sale in the Guardian's 184-year history. Seven days later we broke that record again. The feedback on the new paper from readers and advertisers has been overwhelmingly positive.”

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    I Like this quote I dislike this quote“Our integrated marketing and retail strategy aimed to put the Guardian in the hands of as many people as possible and encourage them to re-appraise the paper. We succeeded. We look forward to the October ABC with confidence.”

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    I Like this quote I dislike this quote“We must have seen 600 clients and agencies before we launched the paper. We talked them through it - the vision, why it was so important, the design, the layout, how the ads looked - and every single media company has bought ads at the same value as before.”

 Carolyn McCall quote

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