“Despite the fourth-quarter sales and volume softness, 1999 was a year of significant progress for Kellogg Co., ... We met our goal of returning to both top-line and bottom-line growth.”
“We want to grow where consumers are going and we want to follow consumers, ... We know consumers are eating more snacks and more portable food. We want to capture that and what we have needed up to now was a powerful distribution system.”
“Our reliance on U.S. cereal has been perceived as a negative by the investment community, probably fairly so, ... Our lack of diversification has limited our investments.”
