“We want to offer all kinds of technology. I'm trying to tell the team, the Nissan team, don't make the choice for the consumer. Let them choose between the palette of technologies we can offer.”
“We are the car manufacturer who grew the most, not only in growth rate but in absolute numbers, which was very rewarding ... since we were not on the front line of the incentive game,”
“In the car industry, superior design is critical. Product design defines the first impression the customer has about our products. With one look the customer makes their decision about their appeal. Of course, an attractive design is not enough to make a product a success, but it is necessary.”
“We don't know where the markets are going, ... We have to observe what's going down, see the trends, look at every vibration on the market, prepare the technology and jump when consumers start to think one way or the other.”
