“If I were Firestone I would certainly slash my prices. I think the time window is rapidly running out on Firestone. I would have dropped the video in the very beginning, but in some cases they chose to bury their heads in the sand.”
“The trouble is, if all they do is just change the name and change the logo, I'm not sure that's going to get rid of the Firestone image. They would have to re-paint the offices and move the headquarters and offices.”
“To a great extent, the brand has become a non-brand. It has not been nurtured or built upon for the last few years. They won't necessarily save money, but they'll consolidate their advertising dollars to a limited number of brands and do it better.”
“Their secret weapon has always been their french fries. I would say that if they do change the oils, I'll bet they did a million taste tests to make sure nothing has changed. But there's always that risk when you're tampering with a product.”
“I can't imagine that Martha Stewart Living is going to be able to maintain its position within the marketplace if the person that is the creative force is no longer allowed to run the company,”
“I won't be surprised if a day comes very soon when the customer is charged $5 for every return. On the one hand, tougher measures frustrate the consumer. But retailers also don't want to struggle with unnecessary discounts.”
