“We go in 13-6 at halftime and it might be a different mentality. Letting them score in the last two minutes in the first half, it gave them some momentum.”
“(The Flying Jets) are a well-oiled machine. Their backs run hard and they're always moving forward with their legs. And their line just gets after it.”
“We're offering domestic light beer drinkers the option to 'trade up' to an easy-to-drink product that carries the image and cache of Heineken's premium brand status. We want consumers to question their relationship with current domestic light beer. We're confident they will 'succumb to smooth' once they've experienced Heineken Premium Light.”
