“Everyone wants to focus on the trailers being a done deal. Other options could emerge with the city and county. I'm not worried. We'll just keep doing our thing here.”
“It's one thing to advertise a product on TV. It's another thing to create an ongoing program with consumers. People are spending less time with TV and more time with new forms of technology. When we understood what consumers are doing with technology, we wanted to partner with one of the most powerful brands.”
