“We put our thumbprint on everything that goes out of here. We still write and art direct on Mercedes, but we also supervise teams who write and art direct on Mercedes.”
“It's a lot like sports. This is a very competitive business. It's not the type of profession that's long-lasting, that one can depend on for a long period of time. That's the scary part of it.”
“You come in at 9 o'clock and you stay until you feel tomorrow is going to be a clean slate and you got the best work done that was possible. We leave sometimes at 9, 10, 11 o'clock on a daily basis. But there's still a joy to this. It's not just a job. It's never boring.”
“You come up with the concept. You come up with the visuals for it. Then you hire a supplier, like a director, or a photographer or an illustrator to execute it.”
