“Our local programming teams have done an extraordinary job creating great Spanish-language radio that has resulted in impressive audience growth. In San Jose alone, time spent listening for persons 12+ in spring 2005 surged 205 percent versus spring 2004. That's a clear indication that our stations are airing great programming that U.S. Hispanics have been looking for on the radio.”
“I like to come up with new formats that are tailor-made for each market. In Houston, we saw there was an opportunity to go after Latinos that were bilingual regardless of generation.”
“Last year, Clear Channel Radio announced plans to launch Spanish-language formats in markets where there was a need for more Hispanic-targeted programming. The success of KLOL/Mega epitomizes the very essence of what we hoped to accomplish,”
“Last year, Clear Channel Radio announced plans to launch Spanish-language formats in markets where there was a need for more Hispanic-targeted programming. The success of KLOL/Mega epitomizes the very essence of what we hoped to accomplish.”
“Hispanics tend to use radio very frequently. They spend longer listening to radio. The Hispanic population is very brand-loyal, and once they identify with a radio station, they tend to stick with that station.”
“Our local programming teams have done an extraordinary job creating great Spanish-language radio that has resulted in impressive audience growth, ... In San Jose alone, time spent listening for persons 12+ in Spring 2005 surged 205% versus Spring 2004. That's a clear indication that our stations are airing great programming that U.S. Hispanics have been looking for on the radio.”
